In this case, the title is the technique. “I was just wondering…” When we demand/insist or order someone to do something, or to become more resourceful, or to learn something, there is a basic human tendency to resist. Ans resistance slows progress. However, when we simply “wonder” out loud about something we come in under the resistance radar and trigger, ... Read More »
Tag Archives: Marketing
The Secret/Silent Late Night Persuasion 2 Profit Testimonial
Interested in finding out more about my soon to be released program of persuasion skils and ethical influence designed to help you unleash profit, improve marketing sales, and managment? Watch as Austin gives a late night review. Let me know what you need from the Persuasion 2 Profit Program. We have already included over 23 techniques based on human biology ... Read More »
Five Skills of Success – Communications Skills and Mind Set
I’m often asked the question “What is the most important thing (or skill) of success?” So, I was fascinated when I heard an interviewer ask Eben Pagan that very question. I enjoyed listening to his answers which included communications skills, marketing skills, and a mind set of success. No mystery there, but Eben has a fascination with learning that I ... Read More »
Free Marketing That Works – Better Than Seth Godin, Isn't It?
I should start by saying I like Seth Godin and think that he’s a very smart man. And, I should also note that I have praised and plugged his books in this very blog and in my news letters, at my seminars and during my mastermind weekends. Finally, I really liked his blog on copywriting to which I will give ... Read More »
Thinking Ahead to the Holidays – Marketing With a Twist
I wish that I could, but I cannot take credit for this awesome idea and promotional tool. I know that I usually focus on self improvement and communications and persuasion skills but when I see great marketing I will pass it on. I originally saw it on Josh’s Unconventional Marketing Blog and he saw it on SoGoodBlog. The story was ... Read More »
Dave Frees, Frank Kern, and John Reese On Correcting Marketing Mistakes
Frank Kern just sent me a link to a 2003 interview that he did with John Reese. Now not everyone thinks of himself or herself as an internet marketer but if you have a business you’ll want to listen to this interview. I’m about 15 minutes into it and decided that I wanted to get the link out to you ... Read More »
How To Increase Small Business Revenues When The Economy Is Falling
Have you experienced a reduction in revenues since the economy started freezing up in July? Have you fallen victim to the ostrich approach of not paying attention and/or denying that the state of the economy effects you? Or, have you adopted the opposite problem mindset of becoming so obsessed with bad economic news that failure becomes a self fulfilling prophecy? ... Read More »
The PR Secret – It's Ok To Tell
If you’ve been reading, you know I’m a fan of giving away the great stuff. Eben Pagan (whom I just saw speak in St. Louis) encourages information marketers and savvy business people to find their best secrets and to give them away. Give your customers your best information – the stuff that always works. They love you for it. They ... Read More »
From Theory To Practice – Evaluating Books and Implementing The Ideas
I love to read. I always have. And, if you’re like me, we have plenty of smart cookies in our ranks of the readers. Thomas Jefferson and Benjamin Franklin were addicted to both reading and their libraries. However, there is a point where reading – blogs (other than this one), books, articles, and watching videos – however well intentioned begins ... Read More »
Multiple Channels of Marketing for Success – Changing The Channel
When it comes to marketing success, “…if you’re only using one channel, you’re likely leaving millions of dollars on the table and in danger of losing the customer’s that you already have.” That is the basic premise and warning of Michael Masterson’s new book, Changing The Channel: 12 Easy Ways To Make Millions For Your Business. And while I have ... Read More »