Customer Expectations Can Be The Source of Problems and a Drain On Resources OR They Can Be A Powerful Source of Profitability….When You Know What To Do Customer expectations can make you a big winner or a major loser in your market. So….you have to 1) know what they are and 2)manage them carefully from the very beginning of your marketing ... Read More »
How to Use this Event and the Ideas, Information, Systems, Skills, Strategies, Tactics, Breakthrough Exercises and SWIPE Files To clarify, Achieve and Exceed Your Business and Personal Goals – Faster than You Thought Possible RULE #1 Think of this event and the information materials, SWIPE files and exercises as a grand buffet. There are many delicious items but don’t try ... Read More »
Questions that breakthrough to personal development and change for yourself or others in your business or personal life. Read More »
In this brief but powerful article you'll learn why you and others don't really want to change and the two transformational questions that really work. Read More »
Marketing, Management and Life Lessons Learned In 2011 Read More »
How The Techniques of The Hit Show - Lie To Me Can Make You A Better Communicator and Marketer. Want To Be More Influential and Persuasive? Then Become More Attuned To How and What Others Think and Say and When and Where They Lie Read More »
The key to getting, keeping, and continually satisfying customers and to giving them real value, is understanding what they really want, what they really need, what they really fear, and how they express these things in their own terms and with their own language. DO not assume that you know and do not assume that you know the language that ... Read More »
Here’s another very powerful question (well two actually) filled with the linguistic tools of influence to help you get something that you have been wanting but haven’t yet achieved. Once you hear, see, and feel the magic at work I’m sure that you’ll start to use it with others. But for now, give yourself a treat and get or achieve ... Read More »
“Where is my French press?” This was the question I shouted up the stairs or asked anyone who got near me. I had just read an article on making iced coffee and iced coffee cubes using a cold press method that yields tasty, strong (or diluted to your taste) and icy cold coffee refreshment during the summer months. (I’ll describe ... Read More »
I’ve been hearing from readers who are surprised that many of the linguistic techniques and the persuasive language patterns I teach work so well not just in their marketing, but also with spouses, friends, kids, and other loved ones. A common quote: “Dave, I never thought that this would work, but I used it the moment I got home and ... Read More »
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