Success Technologies

If you’ve been reading, you know I’m a fan of giving away the great stuff. Eben Pagan (whom I just saw speak in St. Louis) encourages information marketers and savvy business people to find their best secrets and to give them away. Give your customers your best information – the stuff that always works. They love you for it. They ... Read More »

Have you ever felt the pressure rising in your body or where your face got hot?  Ever notice that you were getting more and more stressed out?  This often happens to us and we don’t notice until it’s too late. Is that good for business?  Does it impair the quality of your life? Think about it for a second, can ... Read More »

I love to read.  I always have.  And, if you’re like me, we have plenty of smart cookies in our ranks of the readers.  Thomas Jefferson and Benjamin Franklin were addicted to both reading and their libraries. However, there is a point where reading – blogs (other than this one), books, articles, and watching videos – however well intentioned begins ... Read More »

When it comes to marketing success, “…if you’re only using one channel, you’re likely leaving millions of dollars on the table and in danger of losing the customer’s that you already have.” That is the basic premise and warning of Michael Masterson’s new book, Changing The Channel: 12 Easy Ways To Make Millions For Your Business.  And while I have ... Read More »

For years, master advertisers, manipulators, and persuaders have told us why they “thought” that they were successful. Starting with Cialdini’s book Influence we got to peak behind the curtain and see what science could tell us about how persuasion really worked. Better yet, Robert Cialdini was such a smart cookie that he was able to present this scientific information in ... Read More »