Persuasion and copy writing can boost sales, marketing, and many business skills. Learn from the late and great Gary Halbert... Gary's methods are discussed by Dave Frees and his son Bond Halbert Read More »
Category Archives: Communications Skills
The Mysterious Success of Apple
Here’s a really great video. It needs no introduction other than to say that it may be the turning point in your thinking… hint: it’s the why and not the how. Read More »
The Magic of Getting Out of Your Own Way
Why is it that in the past, you have set goals, you’ve made a plan, you’ve taken action and yet, when the new year rolls around you found yourself woefully short of the desired result? I mean all of the experts tell you to write down your goals. Then they remind you to develop a plan. Finally, we have always ... Read More »
Conversational Persuasion Means Meeting In The Other Person’s Reality
Do you want to become more powerful, highly effective, and persuasive in your conversations, your writing, and if you’re in business, your marketing? Then you need to understand and respect the power and durability of beliefs. Human beliefs are very powerful, very helpful, and very resilient. Many of us try, even before building trust with another person, to convince them ... Read More »
Getting The New Year Off To A Great Start – A Few Things To Do To Improve Your Life
Photo Credit: Eustaquio Santimano Welcome to 2010 and have a very Happy New Year! Having a great new year is much more a function of your own choices than you may think. Perception does have the power to create reality. Here are just a few things you can do. Some are easy and some harder, but all of them have ... Read More »
Persuading With Fear
What do fears and anxiety, wants and desires have to do with your ability to persuade others? Everything. In order to be persuasive and influential, you must understand that we are all, as human beings, motivated to avoid pain and anxiety and to achieve our specific and personal wants and desires. If you want to be ethically persuasive and to ... Read More »
Coaching Your Way To The Bank
You know the old adage, everyone likes to buy things, and no one wants to be told what to buy? Isn’t it true, that when someone tells you what to do, the thing you wanted has already lost some its allure? Think about it. How do you feel when someone else’s “request” of you sounds too much like a command? ... Read More »
Perry Marshall & Dave Frees On Persuasion In Writing
Just a quick post to get you to take a look at my friend Perry Marshall’s recent article on the greed/generosity of entrepreneurs. I’ll give you the link to Perry Marshall’s brilliant piece of persuasion in a minute, but first, a few things to consider as you read: Persuasion in the Subject Line of Email Let’s start with the subject ... Read More »
Conversational Persuasion and The One Step System – The One Thing That Matters
Have you ever wanted to be more persuasive? If you were to become magically and radically more persuasive and influential, how would your life be different, better, and richer? Once you know… once you have clarity… once you are sure about the one most important thing to you, then learning and applying anything more effectively – even persuasion – becomes ... Read More »
Anger and Persuasion – Part II of II
If you’re just joining us in the conversation, the question is how do anger and anxiety effect your communication skills and in particular, your persuasiveness? My theory on this? Negatively for many reasons. Why? Your communications skills become limited by anger and anxiety. You are less creative and less flexible. Anger shows this and transmits some level of fear within ... Read More »